⚠️ Highly perishable. Meta changes campaign mechanics constantly. Verified Jul 2026. Treat every specific as needing confirmation against current Meta docs. Review by Jan 2027.
Meta Ads Mechanics
How a Meta ad account is actually structured, how budget and delivery decide who sees your ads, and how testing, scaling, and post-ATT attribution really work — for people who must evaluate media-buying decisions, not run them day to day.