Prateek Mehta
Interactive Field Guides

Field Guides

Self-contained, interactive guides to the things I've had to actually learn — growth, commerce, product, and design. Each one is a browsable concept library, a practice quiz, and a hands-on tool you can play with. Pick a topic and dig in.

12 guides 370+ concepts Calculators, quizzes & live demos

Growth & Marketing

How direct-to-consumer brands are measured, tested, advertised and grown — plus getting found in AI search. 6 guides
DTC Unit Economics
The P&L behind a direct-to-consumer brand — contribution margin, CAC, MER, LTV and payback. The measurement layer, not the tactics.
27 conceptsUnit-economics calculator
Meta Ads Mechanics
How paid social actually runs — account structure, the learning phase, CBO vs ABO, and attribution after iOS ATT.
28 conceptsCBO-vs-ABO helperVerified Jul 2026
Experimentation & Conversion Research
Running tests you can trust — from research and hypotheses to sample size, significance, and the traps that quietly invalidate a result.
27 conceptsSample-size calculator
Direct Response Fundamentals
How to tell whether an ad actually works — the offer, stages of customer awareness, and proof. A frame for judging creative, not writing it.
28 conceptsAwareness spectrum
Analytics & Tracking Architecture
Why your numbers never agree — GA4, pixels, the Conversions API, attribution, and the privacy layer. Diagnose the discrepancy, spec the fix.
28 conceptsDiscrepancy diagnoserVerified Jul 2026
Answer Engine Optimization
How to get your brand cited and recommended by AI assistants — query fan-out, the citation drivers, mentions & YouTube, measurement, and how to sell AEO as a service.
32 conceptsFan-out visualizer + citation scorecardVerified Aug 2026

Commerce & Product

How online stores, fintech, commercial banking and enterprise data platforms are actually built. 4 guides
Shopify & Ecommerce
How an online store really works — storefront, catalog, payments, and the levers that turn traffic into profit.
28 conceptsConversion-funnel calculator
Fintech PM
The machinery behind fintech products — payment rails, business models, risk & compliance, and the metrics that matter. Built for PM interviews and the job.
28 conceptsScenario practice
Commercial Lending PM
The product-manager skill set for commercial & SME lending — the loan products (CC, OD, working capital, trade finance), the origination-to-servicing process, the stakeholders, and where AI fits.
36 conceptsProduct matcher + origination journey
Data & AI Platform PM
The technical layer behind enterprise data products — lakehouse architecture, cloud, governance & lineage, unstructured and multimodal data, RAG, and platform & commercial PM. Built for senior data-platform PM interviews.
51 conceptsInteractive platform blueprintVerified Aug 2026

Design & UX

How interfaces are built and reviewed — the principles of design, and building them in Webflow. 2 guides
UI/UX Foundations
The atoms and rules of interface design — five building blocks, seven principles, and UI states — with a Studio of hands-on demos.
29 concepts4 live studio demos
Webflow
Learn Webflow the way a manager does — the Designer and CMS, plus how to read, review and QA a build (Client-First), roles & workflow, and the certification path.
36 concepts4 studio toolsVerified Aug 2026