Plan Karo Chalo

DestinationGroup Trip Coordination Tool

CrewIndividual Sprint

StatusLIVE

Problem: 35% of planned group trips never happen. They die in the WhatsApp chaos before anyone books.
What I did: 132+ research data points (27 interviews, 105 surveys), then built it solo in 8 days.
Result: 91.7% member activation in production.

Primary Research
Problem Framing
Zero-to-One Shipping

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Screenshot of Plan Karo Chalo on a phone — Fig. 1 · Plan Karo Chalo

Trips don't die at booking. They die at dates.

Dates never align, destination debates go in circles, and one organiser carries all of it. Booking tools arrive too late: the gap is between "let's go somewhere" and "everything's booked."

The research killed my first guess.

I assumed itinerary building was the pain. It wasn't. Date alignment was the #1 friction for 80%+ of respondents, and 35% of dead trips died on dates alone.

interviews: 27
survey responses: 105
say dates are the #1 friction: 80%+

One link. No app. Ten seconds to start.

The group moves through dates, budget, destination and commitment on one shared dashboard. Members never download anything.

Four feature categories were cut on research grounds: expense splitting, booking, in-app chat and AI recommendations.

Tap-to-select calendar with auto-overlap.
Anonymous budget slider that finds the group sweet spot.
Destination voting with a shake-to-decide tiebreak.
Hold-to-confirm commitment checkpoint.
Nudge library with 6 tone variants.

The numbers from production

member activation rate: 91.7%
48-hour response rate: 85.2%
average time to lock dates (target: 5): 1.5 days
return visit rate (target: 30%): 54.1%

Overview

Trips don't die at booking. They die at dates.

The research killed my first guess.

One link. No app. Ten seconds to start.

The numbers from production